Note: This Headline Is Patented
Not really -- but restroom instructions and a peanut butter and jelly sandwich
were. The examples illustrate a bureaucracy in crisis.
David Streitfeld, Times Staff Writer
Copyright 2003 The Times Mirror Company; Los Angeles Times
All Rights Reserved
February 7, 2003 Friday Home Edition
For decades, finicky children have been eating peanut butter and jelly
sandwiches with the crust removed. From a legal point of view, however, the
lunchbox staple was invented on a patio in Fargo, N.D., in 1995.
David Geske, who ran a packaged ice business, was entertaining his friend Len
Kretchman, a consultant. For lunch, their kids wanted peanut butter and jelly
with the bread trimmed and folded over. As they were preparing the meal, Kristen
Geske and Emily Kretchman told their husbands: "You guys should make a sandwich
with no crust."
That offhand comment spawned Incredible Uncrustables, a sandwich the two
entrepreneurs mass-produced for Midwestern schools. It also began a long-running
dispute over whether the U.S. Patent and Trademark Office went too far when it
gave Geske and Kretchman the first patent on a mundane household sandwich.
"This doesn't mean your grandmother can't make you a peanut butter and jelly
sandwich," said Ann Harlan, a lawyer for J.M. Smucker Co., which now owns Geske
and Kretchman's company.
But it does mean that Smucker will try to prevent other companies from making
them. For more than two years, Smucker has been arguing in court and the patent
office that a crustless peanut butter and jelly sandwich made by Albie's Foods
Inc. is violating its patent and must be taken off the market.
"They're misusing the patent system," said Albie's lawyer Kevin Heinl. "It's
outrageous."
A generation ago, Smucker's sandwich, which looks like a flying saucer, and
Albie's, which is a fat square, would have fought it out in the marketplace. The
best sandwich would win.
Now the corporate urge is to get a patent to stifle competition. It's a
process being helped along by the courts and Congress, which keep broadening the
nature of what is patentable while limiting the patent office's ability to
reject an application on the grounds of common sense.
Meanwhile, the system as a whole is breaking down. Patent applications are
increasing in complexity and length, but the 3,500 examiners still are evaluated
by how many they approve. The inevitable consequence, says one former examiner:
"The path of least resistance is saying yes." Three-quarters of applications get
approved.
Two former heads of the patent office have described the agency as sitting
"on the edge of an abyss."
"Crisis is a strong word," the American Intellectual Property Law Assn. has
noted in correspondence, "but we believe that it aptly describes the situation."
James E. Rogan, the former Republican congressman from Glendale who became
director of the patent office in December 2001, agrees with all but the most
strident critics.
"This is an agency in crisis, and it's going to get worse if we don't change
our dynamic," Rogan said. "It doesn't do me any good to pretend there's not a
problem when there is."
Beyond the plight of an antiquated government bureaucracy overseeing a field
that is undergoing explosive growth, there are deeper questions about the
fundamental role of patents.
They played a key role in the technology boom of the last 25 years. Companies
licensed their innovations to others, who in turn used them as springboards for
new inventions.
Yet there's a point where patents impede innovation. It can cost more to
check whether a software program infringes on previously patented programs than
it cost to write the program in the first place.
Since patents tend to be complex, infringement can be determined only by a
professional. That's one reason the number of intellectual property lawyers has
quadrupled since 1985. During the same time, the number of court cases involving
intellectual property has doubled.
Technology companies, in particular, spend massive amounts of time and money
either suing over patents or being sued. Research in Motion Ltd., maker of the
popular BlackBerry hand-held e-mail device, sued competitors for alleged patent
violations, gaining licensing fees. Then the company itself was sued for
infringement. A private holding company called NTP Inc. said Research in Motion
was violating its patents on wireless e-mail.
Research in Motion lost the case, recording a $32-million charge for
litigation and related expenses. NTP is seeking an injunction to prevent the
company from selling BlackBerrys. Meanwhile, the patent office is reviewing
whether it should have granted the NTP patents in the first place.
"Developing software is like crossing a minefield: With each design decision,
you might step on a patent that will blow up your project," said Richard
Stallman, an advocate of free software. "A modern program combines hundreds of
ideas, so be prepared for a long stroll among the mines."
The system was never supposed to be so combative. Patents, which last for 20
years, are enshrined in the Constitution as a means of promoting creativity and
encouraging progress by rewarding inventors.
For a long time, the scope of patents was sharply limited and easily
understood. Ideas and natural phenomena were not patentable. Machines and
industrial processes were -- provided they were both new and useful.
In 1880, Supreme Court Justice Noah Swayne added a third requirement: A
patentable invention, he wrote, should be inspired by "a flash of genius."
This put a high bar on patentability, and through the decades the courts
raised it. In 1950, Justice William O. Douglas wrote, "The Constitution never
sanctioned the patenting of gadgets. Patents serve a higher end -- the
advancement of science."
Inventors and patent-seeking corporations didn't like that. Two years later,
Congress removed the "flash of genius" standard and replaced it with a vaguer
requirement of "non- obviousness."
That began to loosen the patent floodgates. In 1980, the Supreme Court said
life, in the form of genetically engineered bacteria, was patentable. The
decision gave birth to the modern biotech industry.
A Case for Licensing
Five years ago, the patent court, the U.S. Court of Appeals for the Federal
Circuit, took the increasingly blurry line between what was patentable and what
wasn't and erased it.
At issue was a patent held by the Signature Financial Group Inc. for a system
that channeled money from mutual funds into a central investment pool.
Under existing law, two things should have invalidated this patent.
First, it was a method of doing business. Previous courts had always held
that business methods, like ideas or laws of nature, were not something one
could patent. After all, companies already had plenty of incentive to improve
their business techniques. If they didn't, they'd lose out to the competition.
But Signature's system wasn't only a method of doing business. It also was a
mathematical process using algorithms.
An algorithm is a set of instructions for doing things in a certain order.
And if a business plan, like "sell quick, cheap food close to major highways,"
seems like an idea that can't be patented, then an algorithm had seemed doubly
so. Like all forms of math, it had been considered part of the realm of ideas --
as unpatentable as E = mc2.
This time, however, the court said that because Signature's algorithms
produced a useful, concrete and tangible result, it could be patented. As for
the long-standing exception for business methods, the court found it
"ill-conceived."
The ruling amazed intellectual property experts.
"What the Signature system was doing was accounting. It was dividing numbers
by other numbers," said Duke University law professor James Boyle.
The number of business-method applications, many of which involved
algorithms, rose sevenfold between 1998 and 2001. One patent that quickly became
notorious was given to IBM Corp. for a "system and method for providing
reservations for restroom use" on airplanes. The method: first come, first
served.
For Boyle, we've reached a point where we're "tremblingly close" to patenting
ideas.
"You're no longer patenting the corkscrew," he said. "You're patenting the
idea of taking the cork out of the bottle so you can drink the wine."
Or, in the case of Patent No. 6,004,596, the idea of the peanut butter and
jelly sandwich.
Products Come Together
Jelly has been around for centuries, commercial peanut butter from 1890 and
machine-sliced bread since the late 1920s. A decade later, some unknown genius
combined all three ingredients to make the quintessential American sandwich.
PB&Js hit it big in the post-war years. The sandwiches weren't too messy,
they didn't spoil after a couple of hours in a lunchbox, and they encouraged the
consumption of milk.
A PB&J is pretty simple, which didn't stop food companies from trying to make
it simpler. One such innovation was premixed peanut butter and jelly, reducing
the number of ingredients from three to two. Then Geske and Kretchman came up
with the notion of prefabricating the whole thing.
They made a good pair. Geske had been looking for something to do in the
winter, when demand for his packaged ice dropped, and Kretchman had some
background in selling food to schools. They developed the sandwich at home and
then did taste tests at schools.
Incredible Uncrustables was an immediate hit. Not only was the product
nutritional and appealing, but it also eliminated the need for the schools to
spend time making sandwiches themselves.
An intellectual property attorney helped secure a trademark on the name. The
patent came about more casually.
"One attorney said, 'There's nothing here,' and we said OK," Geske recalled.
"But a new attorney came in, and he said, 'We can get this through, no problem.'
We gave them their fees. It took about a year and a half. "
By the end of 1998, about 50 employees in Fargo were making 35,000 Incredible
Uncrustables a day for schoolchildren in eight Midwestern states.
Smucker, the Orrville, Ohio, maker of jams and jellies, realized the sandwich
could be a valuable addition to its product line. Smucker bought the company and
shortened the name to Uncrustables.
The company also got the patent, which was granted Dec. 21, 1999, for a
"sealed crustless sandwich."
"On what basis they granted it, I have no idea," said Geske, who made enough
from the sale to Smucker to "take a couple of years off to enjoy the family."
The defendant in the sandwich lawsuit, Albie's, was founded in 1987 by two
childhood buddies to sell pasties, which are meat or vegetables baked in dough.
In the summer of 2000, the Gaylord, Mich.-based company began selling a peanut
butter and jelly sandwich called E.Z. Jammers. It weighed 2.8 ounces, bigger
than Smucker's 2-ounce product.
By December, Smucker noticed the E.Z. Jammers and demanded that Albie's stop.
Albie's sued to have the patent declared invalid. Smucker then sued Albie's for
infringement.
To avoid the expense of a full-blown suit, Albie's asked the patent office
for a reexamination, a relatively rare procedure. The best way to get a patent
thrown out is by finding examples of so-called prior art -- proof that the
patent really didn't offer anything new.
One such piece of evidence suggested by Albie's was a kitchen tool called the
Cut-N-Seal. This plunger-type device allowed an individual to seal and crimp a
filling between two slices of bread.
To knock down the Cut-N-Seal, a Smucker lawyer filed an affidavit describing
how he had tried to use it to make a sandwich that looked as sleek and tidy as
an Uncrustable.
The Cut-N-Seal sandwiches, the lawyer said, all had "rupturing problems,"
particularly in the "upper bread layer." The accompanying photographs showed
jelly bursting out all over.
"So what?" said Heinl, the Albie's lawyer. "Anyone can make a defective
sandwich."
Although the arguments were narrow, the business implications were large.
"The Uncrustables brand sandwich defines its own market," Smucker said in an
affidavit arguing that anything so immediately popular had to be non-obvious and
therefore patentable. With sales of 50 million sandwiches a year, it was the
firm's fastest-growing product.
The point of the lawsuit was to keep it that way, Heinl said, noting: "They
were filing suit to keep Albie's out of the market."
Smucker, which recently solidified its hold on the peanut butter market by
buying the Jif brand, is confident the reexamination will help Uncrustables.
"The claims will be narrowed," said attorney Robert Vickers, "but the patent
will be a lot stronger."
Patent Office Challenges
Patent officials decline to talk about specific patents, although they note
that the most controversial come under review or, like the IBM bathroom patent,
are quietly dropped by their owners.
"We grant 170,000 patents a year," said Esther Kepplinger, deputy
commissioner of patent operations. "To focus on five, and extrapolate that the
overall quality is poor, is unfair."
Yet the agency's director, Rogan, acknowledges that the problems have run
deeper.
"Some of the early business-method patents were fairly broad," he said. These
led to conflicting claims and lawsuits. "We're much narrower now." And tougher:
"We've gone from a 75% acceptance rate to a 75% rejection rate" on those
patents. Of course, those early, broad patents are still out there, wreaking
havoc.
Rogan hopes to hire 2,500 additional examiners, but his strategic plan to
solve the patent crisis also includes outsourcing some of the basic patent
search work, saving time and labor. He wants to encourage electronic
applications, rescuing a patent office he says is "drowning in paper," and
charge applicants higher fees for bigger applications, a move intended to reduce
unnecessary patent claims.
Although no patent director has been so ambitious, smaller reforms have
failed before. The patent office first promised a paperless office in 1983.
Outside critics believe the problems are more intractable.
In a recent speech, Judge Richard Posner of the U.S. 7th Circuit Court of
Appeals in Chicago said a large part of the recent jump in applications "is
defensive or strategic patenting."
"You get a patent because [otherwise] someone else will patent it," he said.
"Or you get a patent because you would like to block a competitor."
The walls protecting this ever-expanding pool of intellectual property are
getting stronger. One reason is the 1982 creation of the Court of Appeals for
the Federal Circuit. It handles only patent cases -- and usually rules in favor
of the patent holder.
"A specialized court tends to see itself, I think, as a booster of the
specialty industry," Posner said.
Last year, the appeals court said the patent office had incorrectly rejected
two applications for "obviousness." If an examiner rejects an application using
"general knowledge," the court said, that knowledge "must be articulated and
placed on the record."
In other words, said deputy commissioner Kepplinger, "we can't reject
something just because it's stupid."
The absence of sense seems to figure strongly in the most famous patent of
the last few years. Last spring, the patent office issued a patent to Steven
Olsen for "a new and improved method of swinging": pulling "first on one chain
and then on the other."
Even if you didn't know Steven was 7 years old, the brief and elegantly
written application is obviously tongue in cheek, complete with a grand
pronouncement that this "invention" will enable "even young users to swing
independently and joyously, which is of great benefit to all."
Steven's father, Peter Olson, a patent attorney with 3M Co. who wrote the
application, was merely trying to show his son what he did for a living. But the
examiner didn't get the joke.
The patent office is searching for documented proof that children have indeed
always powered their swinging by pulling on the chains. Then, and only then,
will it kill the patent as quietly as possible.
Next: Patent holders battle for control of the Internet.
GRAPHIC: PHOTO: STICKY SITUATION: Peanut butter and jelly sandwiches by Albie's
Foods, left, and J.M. Smucker are subjects of a patent fight. PHOTOGRAPHER:
Robert Durell Los Angeles Times PHOTO: INTELLECTUAL PROPERTY: A worker searches
for a file at the U.S. Patent and Trademark Office in Arlington, Va. The office
approves three-quarters of the patent applications it receives. PHOTOGRAPHER:
Linda Spillers For The Times PHOTO: Blurred Lines: James Rogan, director of the
U.S. Patent and Trademark Office in Arlington, Va., says the agency is in crisis
as more corporations seek patents to stifle competition and the courts continue
broadening the nature of what is patentable. PHOTOGRAPHER: Reuters
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