TO: TCC 315FROM: Gorman, Richards, and Scherer
RE: ORAL PRESENTATION GUIDELINES: Patent Presentations
DATE: 10 February 1996
Patent presentations should be a total of 15 minutes. Use of graphics is encouraged. Your goal is to sell your idea -- convince us to accept your patent!
- Organization of Presentation
- use an outline of what you plan to say rather than writing it verbatim
- Introduction -- include an agenda
- gain attention
- provide smooth transition to body
- The Presentation
- use effective language -- avoid using lingo
- clear, simple, direct, active
- avoid the following common pitfalls
- mumbling
- rapid speech
- lack of organization
- lack of enthusiasm
- lack of concern for audience
- mannerisms
- going over time -- make sure you pace your presentation.
- make frequent eye contact
- don't play musical speakers - limit number of speakers
- only one person (speaker) should be standing
- Visual Aids
- assure that they can be seen by everyone -- make sure the font is readable
- pause when shifting visual aids
- use aids that are easily understood
- remove aid as soon as you have fully explained it
- use visual aids sparingly and to support important points only
- design of aid
- visible
- clear -- label graphics with titles, legends, etc.
- simple -- otherwise client will read slide, rather than listen to presentation
- use to reinforce points, not to make them
- avoid detailed information
- use visible page numbers
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